Mukesh Ambani has to Change the rules of the IPL game

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In June 2022, Viacom18 which is owned by Mukesh Ambani won the digital rights of the IPL for the next 5 years.

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Ambani will now have to foot a hefty bill for content production, marketing costs, media acquisition, and other hosting expenses.

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The viewership of Indian Premier League season 15 decreased by 30-35% in the first month compared to last season.

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As the IPL viewership is decreasing continuously, Viacom18 have the opportunity to make their own decisions for marketing and improve the products to make it better than ever.

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Millions of dollars invested by Mukesh Ambani in IPL that definitely he doesn’t want to lose.

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According to some sources, viewers can see major changes in the next IPL season 2023.

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